Case Study: E-Bike Days Munich

Case Study

May 20, 2026

Planned in-house, sold faster: How E-Bike Days Munich took their floor plan entirely into their own hands, allocated spaces more efficiently, and increased average booth size by 8%. All without an external CAD service provider.

Planned yourself. Sold faster.

The E-Bike Days Munich are among the leading public events centered around e-bikes and urban mobility, with a large outdoor area right in the middle of the city. For space planning, the team had previously relied on an agency and an external CAD service provider. Together with fairoo, the trade fair has now taken over this process itself for the first time: planning spaces, placing requests, and keeping a complete overview, all in one system.

+ 8 %

average booth space per exhibitor

100%

Control over the site plan

"Please add customer quote"

Jan Bruns

Head of Events @ Communico GmbH

Challenge

Until now, the site plan was created entirely externally. Each occupancy request and every change went through a CAD service provider, who redrew the areas and sent them back: a process without speed and without a live overview for the team itself.

Solution

A dedicated, CAD-capable site plan designer with direct linking to booking data. Inquiries, spaces, and booked products are brought together centrally in one plan, always up to date and visible to the entire team at any time.

Result

Space planned live, inquiries answered immediately, and the venue fully booked early, without any external back-and-forth. The result: the average booth space per exhibitor has increased by 8%.

Key features in use

These three fairoo functions keep the entire site planning in one place: from the initial booth inquiry to the fully mapped-out event grounds, with a seamless overview of every area and booked product.

Site Plan Designer

A CAD-capable, web-based site plan designer that organizers can operate independently. Objects and stand spaces can be drawn in a user-friendly manner, priced, and directly referenced in the CRM.

The plan is geo-referenced: satellite images can be toggled on and off, which is particularly helpful for outdoor planning.

Fairoo CRM-Modul: Titel ‘Akquise & CRM’ mit Kurzerklärung links (‘Mit Fairoo CRM behalten Sie Ihre Sales-Pipeline im Blick…’), darunter Button ‘Demo’. Rechts eine Tabelle mit Kundenauswahl (Volkswagen AG, Audi, Skoda, Porsche, Renault) und Icons für HubSpot, Pipedrive, SAP sowie Lead-Zähler ‘189 Leads’.

Collect, review, and place leads centrally

Organizers control sales centrally via the booking form and quote flow, directly linking the space planned in the site layout with the offer or deal. Stand space requests can be placed directly in the plan using drag-and-drop.

For the team, this means: an ongoing overview of which spaces are sold, requested, or reserved, and spaces that can be adapted with ease.

Products referenced directly at the booth

Exhibitors book via the booking form or in the exhibitor portal, including stand-related products such as power connections. Each product is directly assigned to the corresponding stand area in the site plan.

With one click, the organizer can see which product is booked for which area and, if required, export a PDF on which the stand equipment is marked, for example all stands with a power connection. This ensures that every booking is clearly assigned to the correct stand and fully documented for set-up.