Case Study: Miko Connect 2026

Case Study

Apr 17, 2026

From the first exhibitor inquiry to on-site rebooking – how fairoo made the debut of a new trade fair possible.

New trade fair. No problem.

As a new leading format for the furniture and interior industry, MIKO Connect brings manufacturers, suppliers, and decision-makers together in a modern, focused trade fair experience. Together with fairoo, MIKO Connect digitally organized its debut in 2026 – from exhibitor recruitment and data collection in the exhibitor portal to rebooking on site.

First year

The fair is taking place for the first time

50+

Exhibitors were managed through Fairoo

"Structured, intuitive and reliable: With fairoo, our exhibitors receive all information from booking through after the fair via a central platform – including top service. Thank you for the great collaboration!"

Merle Seegers

Lead Exhibitions, Events & Partnerships

Challenge

As a new trade fair format, MIKO Connect launched without established structures or existing exhibitors. Every exhibitor had to be newly acquired – and in a way convincing enough for manufacturers and suppliers to commit to a young format.

Solution

A fully digital booking and quotation flow with package selection and pre-filled forms. Follow-up bookings, data retrieval, and communication are handled centrally in the exhibitor portal – transparent for everyone involved.

Result

Over 50 exhibitors were systematically recruited, a successful debut, and a booking process that felt professional from the very beginning. The result: Many exhibitors have already confirmed their participation for 2028.

Key features in action

These three fairoo features made MIKO Connect’s professional debut possible – from the initial exhibitor inquiry to rebooking on site.

Quote and booking flow

A digital, guided booking process with preconfigured packages and prefilled forms. Exhibitors choose stand size and services in just a few clicks, receive an instant quote, and can book directly online—without endless email back-and-forth and without manual effort on the organizers’ side.

Fairoo CRM-Modul: Titel ‘Akquise & CRM’ mit Kurzerklärung links (‘Mit Fairoo CRM behalten Sie Ihre Sales-Pipeline im Blick…’), darunter Button ‘Demo’. Rechts eine Tabelle mit Kundenauswahl (Volkswagen AG, Audi, Skoda, Porsche, Renault) und Icons für HubSpot, Pipedrive, SAP sowie Lead-Zähler ‘189 Leads’.

Exhibitor portal and shop

The central place for everything important: Exhibitors upload logos, product images and company data themselves, book additional services as needed, and always keep track of their booking. For the MIKO Connect team, this means fewer follow-up questions, clean data, and transparent communication.

Rebooking

The most direct path to a second successful edition: Even during and after the trade fair, exhibitors can securely commit to their participation for 2028—digitally, without paperwork, and before the competition books the best stand spaces. This turns a successful debut into a solid planning foundation.