En

Stand plan-based booking – practical or too complicated?

Productivity

Interactive floor plans offer exhibitors maximum visibility and self-service—but require more setup. We outline the pros and cons and help you decide when each booking approach is worthwhile.

Site Plan Designer

Acquisition & CRM

Acquisition & CRM

With Fairoo CRM, you always keep your sales pipeline in view: Manage leads, contacts, and deals centrally, automate recurring tasks, and focus entirely on sales.

Our integrated CRM was developed specifically for trade fair organizers – with all the features you need for successful exhibitor acquisition.

With Fairoo CRM, you always keep your sales pipeline in view: Manage leads, contacts, and deals centrally, automate recurring tasks, and focus entirely on sales.

Our integrated CRM was developed specifically for trade fair organizers – with all the features you need for successful exhibitor acquisition.

Operations Lead at TechEdge

Generate more revenue

Challenge

Don’t waste engineering time manually writing code and building infrastructure.

Generate more revenue

Challenge

Don’t waste engineering time manually writing code and building infrastructure.

Generate more revenue

Challenge

Don’t waste engineering time manually writing code and building infrastructure.

Higher exhibitor satisfaction

Solution

Simpler communication, clearer processes: exhibitors can book independently, upload data, and make additional bookings at any time.

Higher exhibitor satisfaction

Solution

Simpler communication, clearer processes: exhibitors can book independently, upload data, and make additional bookings at any time.

Higher exhibitor satisfaction

Solution

Simpler communication, clearer processes: exhibitors can book independently, upload data, and make additional bookings at any time.

Less manual work

Result

Say goodbye to Excel chaos and copy-paste: with automated workflows, you save valuable time on administration.

Less manual work

Result

Say goodbye to Excel chaos and copy-paste: with automated workflows, you save valuable time on administration.

Key Features

Fairoo supports you from the initial inquiry to the final evaluation. Every step of your trade show workflow is supported by smart features—for maximum efficiency and the best exhibitor experiences.

Key Features

Fairoo supports you from the initial inquiry to the final evaluation. Every step of your trade show workflow is supported by smart features—for maximum efficiency and the best exhibitor experiences.

Acquisition & CRM

Acquisition & CRM

With Fairoo CRM, you always keep your sales pipeline in view: Manage leads, contacts, and deals centrally, automate recurring tasks, and focus entirely on sales.

Our integrated CRM was developed specifically for trade fair organizers – with all the features you need for successful exhibitor acquisition.

With Fairoo CRM, you always keep your sales pipeline in view: Manage leads, contacts, and deals centrally, automate recurring tasks, and focus entirely on sales.

Our integrated CRM was developed specifically for trade fair organizers – with all the features you need for successful exhibitor acquisition.

Fairoo CRM module: Title ‘Acquisition & CRM’ with a short explanation on the left (‘With Fairoo CRM, you can keep track of your sales pipeline…’), with a ‘Demo’ button below. On the right, a table with customer selection (Volkswagen AG, Audi, Skoda, Porsche, Renault) and icons for HubSpot, Pipedrive, SAP, as well as a lead counter ‘189 leads’.
Fairoo CRM module: Title ‘Acquisition & CRM’ with a short explanation on the left (‘With Fairoo CRM, you can keep track of your sales pipeline…’), with a ‘Demo’ button below. On the right, a table with customer selection (Volkswagen AG, Audi, Skoda, Porsche, Renault) and icons for HubSpot, Pipedrive, SAP, as well as a lead counter ‘189 leads’.

Acquisition & CRM

Acquisition & CRM

With Fairoo CRM, you always keep your sales pipeline in view: Manage leads, contacts, and deals centrally, automate recurring tasks, and focus entirely on sales.

Our integrated CRM was developed specifically for trade fair organizers – with all the features you need for successful exhibitor acquisition.

With Fairoo CRM, you always keep your sales pipeline in view: Manage leads, contacts, and deals centrally, automate recurring tasks, and focus entirely on sales.

Our integrated CRM was developed specifically for trade fair organizers – with all the features you need for successful exhibitor acquisition.

When planning a digital trade fair, the question quickly arises: Should exhibitors book their booth spaces directly via an interactive floor plan—or is a conventional booking form with size and type selection enough?

Both approaches are valid. Here is an overview of the advantages and limitations of floor-plan-based booking—and when each option is worthwhile.

✅ Advantages

⚠️ Disadvantages

Intuitive orientation: Exhibitors can see at a glance which spaces are available.

Higher initial effort: Floor plans must be prepared and entered digitally.

Fewer follow-up questions: Selection is done independently—saving time for the organizing team.

Less flexibility for special solutions: Predefined spaces make individual adjustments more difficult.

Planning reliability: Preferred placements create commitment on both sides.

Lack of clarity in complex halls: Slanted walls, columns, or special zones can reduce clarity.

📌 Which booking type is right for my event?

Floor-plan-based booking is ideal for events with:

  • standardized booth formats

  • clearly structured hall layouts

  • a high degree of self-service on the exhibitor side

Non-floor-plan-based booking is advantageous when:

  • widely varying booth sizes and shapes are required

  • individual agreements occur frequently

  • the floor plan is difficult to standardize or automate

➡️ Fairoo offers both—flexibly and individually

Whether with an interactive floor plan or free booking logic without fixed spaces—Fairoo supports both approaches. Below, we show how floor-plan-based booking works with Fairoo—from setup to final confirmation.

How floor-plan-based booking works with Fairoo

1. Setup by the organizer

Create floor plans

For each event, one or more hall plans are uploaded. If needed, these can be separated by theme (e.g., Hall A – Education, Hall B – Crafts).

Define spaces

Bookable booth spaces are drawn on the plan and provided with the following details:

  • Length & width

  • Booth type (inline, corner, peninsula, etc.)

  • Bookable booth construction types

  • Price

  • Status: available, reserved/blocked, booked

Products & services depending on the booth
Fairoo allows automatic linking of products to specific spaces.

Example: Large booths automatically include more exhibitor passes or specific construction packages.

2. Booking by exhibitors

  • Select the event and desired hall(s)

  • Select one or more available booth spaces

  • (Optional) Select a booth construction type

  • (Optional) Select additional packages or products

  • Submit the booking request

3. Processing and approval by the organizer

The booking request is recorded in the system as a lead.

The organizer can:

  • Adjust spaces and products

  • Accept, postpone, or reject requests

  • Set bookings to reserved or booked as needed

4. Automatic confirmation & exhibitor portal

After confirmation, the exhibitor automatically receives an email with all details.

In the exhibitor portal, they can see:

  • their booked booth space on the floor plan

  • all booked services

  • the current booking status