Case Study · April 17, 2026
Case Study: MIKO Connect 2026
From the first exhibitor inquiry to on-site rebooking: how Fairoo made the premiere of a brand-new trade show possible.
New trade show. No problem.
As a new flagship format for the furniture and interior industry, MIKO Connect brings together manufacturers, suppliers and decision-makers in a modern, focused trade show experience. Together with Fairoo, MIKO Connect organized its 2026 premiere digitally: from exhibitor acquisition and data collection in the exhibitor portal to on-site rebooking.
First year
The trade show takes place for the first time
50+
Exhibitors managed through Fairoo
„Structured, intuitive and reliable: with Fairoo, our exhibitors get all information via one central platform, from booking until after the show, including top service. Thank you for the great collaboration!“
Merle Seegers, Lead Exhibitions, Events & Partnerships
Challenge
As a new trade show format, MIKO Connect started without established structures and without an existing exhibitor base. Every exhibitor had to be acquired from scratch, and convincingly enough for manufacturers and suppliers to commit to a young format.
Solution
A fully digital booking and offer flow with package selection and pre-filled forms. Additional bookings, data collection and communication run centrally through the exhibitor portal, transparent for everyone involved.
Result
More than 50 exhibitors acquired in a structured way, a successful premiere and a booking process that felt professional from day one. The result: many exhibitors have already confirmed their participation for 2028.
Key features in action
These three Fairoo features enabled MIKO Connect's professional premiere: from the first exhibitor inquiry to on-site rebooking.
Offer and booking flow
A digital, guided booking process with pre-configured packages and pre-filled forms. Exhibitors choose their booth size and services in a few clicks, receive an offer instantly and can book directly online, without endless email loops and without manual effort on the organizer's side.
Exhibitor portal and shop
The central place for everything that matters: exhibitors upload logos, product images and company data themselves, book additional services and keep track of their booking at all times. For the MIKO Connect team, this means fewer queries, clean data and transparent communication.
Rebooking
The most direct path to a successful second edition: during and after the show, exhibitors can already secure their participation for 2028, digitally, without paperwork and before competitors book the best booth locations. A successful premiere becomes a stable planning foundation.
Demo
Book a no-obligation intro call
In a short intro call you'll receive trial access and can walk through a process live using one of your own events, with no commitment.
Scheduling via Cal.com
We use the external service Cal.com (a US-based provider) for online scheduling. A connection to Cal.com's servers, transmitting your IP address among other data, is only established once you activate it. For details, see our privacy policy.