Product

Sales, floor planning and operations in one system

Fairoo is the trade show management software that brings every step between organizer and exhibitor onto one platform: from the first inquiry through floor planning and the exhibitor portal to rebooking at the live show. The modules are connected through one central deal. You start with one module and add more as soon as you need them.

Sales, floor planning and operations in one system

Trusted by Industry Leaders

€22,000,000
Deals
26
Events
200,000 m²
Exhibition space
20,000
Automated emails

Booking & Offer Flow: from inquiry to signature

Digital exhibitor booking for trade show organizers: exhibitors book their booth space themselves through your booking form, including products, data forms and digital signature. Send offers with a concrete booth position in minutes and track every deal from the first inquiry to the confirmed booking.

  • Freely configurable booking forms
  • Booth position in the offer
  • Data & billing details
  • Pre-filled forms and one-page offers
Explore the booking & offer flow
Booking & Offer Flow: from inquiry to signature
Exhibitor Portal: from booking to show opening

Exhibitor Portal: from booking to show opening

A dedicated exhibitor portal for the entire show preparation: your exhibitors complete tasks with deadlines and approvals, design their booth in the layout editor and book add-on services in the shop. Your team sees at any time how far along each exhibitor is.

  • Tasks with approval process
  • Layout editor for booth spaces
  • Shops for add-on services
  • Automatic reminders before and after the deadline
Explore the exhibitor portal

Floor Plan Designer: from CAD import to sold floor space

Floor planning for trade show organizers directly in the browser: import CAD plans, draw booth spaces with automatic price calculation and place exhibitor inquiries via drag and drop. Export the finished floor plan as a PDF or CAD file, or embed it interactively on your website.

  • CAD import with layer structure
  • Automatic price calculation
  • Placement via drag and drop
  • PDF, SVG, PNG or CAD with freely selectable layers
Explore the floor plan designer
Floor Plan Designer: from CAD import to sold floor space
Rebooking: sell the following year at the live show

Rebooking: sell the following year at the live show

Sell the following year at the live show: duplicate the floor plan into the new event with spaces pre-reserved for your returning exhibitors, and every rebooking offer comes pre-filled from existing data. Exhibitors book bindingly at the rebooking booth together with your sales team or on their own in the exhibitor portal.

  • Duplicate the floor plan, pre-reserve spaces for returning exhibitors
  • Pre-filled rebooking offers
  • Binding booking with digital signature
  • Logo appears on the live floor plan after signing
Explore the rebooking module

CRM: the foundation of your exhibitor business

A lean CRM as the foundation of your exhibitor business that all trade show features build on: companies and people as contacts, leads and deals in pipelines with custom stages. Fairoo doesn't replace your existing CRM, contacts and deals sync in both directions.

  • Companies & people as contacts
  • Pipelines with custom stages
  • Email & calendar sync
  • Two-way sync with your existing CRM
Explore the CRM module
CRM: the foundation of your exhibitor business
ERP: products, packages and inventory for your trade show

ERP: products, packages and inventory for your trade show

Show-specific products, packages and inventory in one place, with an automatic availability overview across all events. Time-slot-based services like speaker slots or forklifts run through a resource calendar. Your existing ERP is connected and extended, not replaced.

  • Products & packages per event
  • Inventory with automatic availability
  • Resource calendar for time slots
  • CAD object or color marker in the floor plan when booked
Explore the ERP module

From first interest to rebooking

Four phases around one central deal. The phases are fixed; their order follows your process.

OfferBooking Inquiry

From first interest to rebooking

Four phases around one central deal. The phases are fixed; their order follows your process.

OfferBooking InquiryAcquisition & BookingPortal & ShopLive ShowRebookingDeal

How the modules work together

One system, one data foundation, one login for your exhibitors

Booth position in the offer

Once an area is planned or assigned, exhibitors see their position in the floor plan right in the offer.

Booking opens the portal

With the booking confirmation, the exhibitor portal opens. Exhibitors complete tasks, upload documentation and book additional services in the shop.

Sales and planning connected

Inquiry, booth space and plan are all linked. Sold but not yet placed areas are assigned directly on the plan via drag and drop.

Floor plan duplication

Duplicate the previous year's floor plan into the new event, with spaces pre-reserved for returning exhibitors.

Foundation for all trade show features

Companies and people as contacts, plus leads and deals in pipelines with custom stages. Every booking, offer and booth space builds on this data.

Markers in the floor plan

Booked booth products appear as a CAD object or color on the booth space.

One system instead of system gaps

Acquisition, booking, preparation and rebooking run on one platform. You start with one module and add more as soon as you need them.

Faster deals

Offers with a visible booth position leave fewer questions open. The exhibitor sees their space and signs digitally.

Fewer questions

Tasks, bookings, shops and technical information are in one place. Exhibitors find answers themselves before they ask your team.

No system switch needed

Your existing CRM stays the leading system. Contacts and deals sync in both directions.

FAQ

Frequently asked questions about Fairoo

Fairoo is modular trade show management software for organizers, the end-to-end operating system for the exhibitor business of trade shows. The platform covers every step between organizer and exhibitor, from the first inquiry to rebooking. Existing CRM, ERP and accounting systems stay in place and are kept in sync.

Four phases around one central deal: acquisition and booking with a digital signature, portal and shop for tasks, certificates and add-on services, the event itself with an up-to-date floor plan and short-notice rebookings, and rebooking at the live show. The phases are fixed, the order follows your process.

No. Contacts and deals sync in both directions with your existing CRM. Your leading system stays in place, Fairoo handles the trade show business. If you're not tied to a CRM of your own, you work with the built-in CRM component.

No. Your ERP stays in place and gets extended, not replaced. Fairoo manages the show-specific products, packages and inventory of the exhibitor business.

Yes. The exhibitor portal enables self-service for booth configuration, add-on services and document upload, without involving your event team.

Yes. A floor plan from 2026, for example, can be duplicated for the 2027 event. The booth spaces are then created as available areas of the new event. If the rebooking module is used, we pre-reserve the available areas for the previous year's returning exhibitors. Prices can be adjusted automatically to the new per-square-meter pricing.

Pricing depends on event size and the modules you use. In a short intro call we'll put together a custom offer for you.

It depends a lot on the modules, your existing data structure and the import. The first modules can be live within a few days, while a full rollout with all integrations typically takes two to four weeks.

View all frequently asked questions

Demo

Book a no-obligation intro call

In a short intro call you'll receive trial access and can walk through a process live using one of your own events, with no commitment.

Scheduling via Cal.com

We use the external service Cal.com (a US-based provider) for online scheduling. A connection to Cal.com's servers, transmitting your IP address among other data, is only established once you activate it. For details, see our privacy policy.