The Modular End‑to‑End
Operating System for
Your Exhibitor Business

Fairoo is the trade show management software that brings every step between organizer and exhibitor onto one platform: from the first inquiry through floor planning and the exhibitor portal to rebooking at the live show.

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Trusted by Industry Leaders

€22,000,000
Deals
26
Events
200,000 m²
Exhibition space
20,000
Automated emails

The customer journey of an exhibitor is fragmented

The Problem

From the first inquiry to the invoice, the exhibitor business is spread across systems that barely talk to each other.

For exhibitors

  • Entering data repeatedly, managing several logins
  • Confusing, time-consuming show preparation

For you as the organizer

  • Booth sales and approvals run manually via email, Excel and attachments
  • Costly mistakes, lost revenue
  • No data foundation for AI agents

Without Fairoo

CRM
Excel
CAD
Inbox
PDF forms
Floor plan
Booth construction
ERP
Invoicing
Rebooking
Placement
Exhibitor portal
With Fairoo
CRM
Excel
CAD
Inbox
Floor plan
Booth construction
ERP
Invoicing
Rebooking
Placement
Exhibitor portal

The Solution

Fairoo brings every step together on one platform: one system, one data foundation, one login for your exhibitors.

Faster closings

Offers with a concrete booth position sent in minutes, digitally signed.

Early liquidity & more certainty through rebooking

Exhibitors secure their space for next year at the live show.

Higher exhibitor satisfaction

Exhibitors find everything in one place and can carry over data from previous years.

A foundation for automation and AI

All deals, spaces and approvals in one system, ready for AI agents.

Mission

If Germany wants to stay competitive as a business location, it has to stay strong as a trade fair nation.

Two thirds of the world's leading trade fairs take place in Germany, and exhibitors invest 11.8 billion euros here every year. Yet the exhibitor's customer journey still runs manually across separate systems, without a structure that AI agents could build on.

Our goal: taking part as an exhibitor becomes as simple as running an online campaign. Organizers automate sales and operations, for more revenue, better service and time to advise exhibitors and develop their show.

From first interest to rebooking

Four phases around one central deal. The phases are fixed; their order follows your process.

OfferBooking Inquiry

From first interest to rebooking

Four phases around one central deal. The phases are fixed; their order follows your process.

OfferBooking InquiryAcquisition & BookingPortal & ShopLive ShowRebookingDeal

Sales, floor planning and operations in one system

Booking & Offer Flow

Digital exhibitor booking for trade show organizers: exhibitors book their booth space themselves through your booking form, including products, data forms and digital signature. Send offers with a concrete booth position in minutes and track every deal from the first inquiry to the confirmed booking.

  • Freely configurable booking forms
  • Booth position in the offer
  • Data & billing details
Booking & Offer Flow
Exhibitor Portal

Exhibitor Portal

A dedicated exhibitor portal for the entire show preparation: your exhibitors complete tasks with deadlines and approvals, design their booth in the layout editor and book add-on services in the shop. Your team sees at any time how far along each exhibitor is.

  • Tasks with approval process
  • Layout editor for booth spaces
  • Shops for add-on services

Floor Plan Designer

Floor planning for trade show organizers directly in the browser: import CAD plans, draw booth spaces with automatic price calculation and place exhibitor inquiries via drag and drop. Export the finished floor plan as a PDF or CAD file, or embed it interactively on your website.

  • CAD import with layer structure
  • Automatic price calculation
  • Placement via drag and drop
Floor Plan Designer
Rebooking

Rebooking

Sell the following year at the live show: duplicate the floor plan into the new event with spaces pre-reserved for your returning exhibitors, and every rebooking offer comes pre-filled from existing data. Exhibitors book bindingly at the rebooking booth together with your sales team or on their own in the exhibitor portal.

  • Duplicate the floor plan, pre-reserve spaces for returning exhibitors
  • Pre-filled rebooking offers
  • Binding booking with digital signature

CRM

A lean CRM as the foundation of your exhibitor business that all trade show features build on: companies and people as contacts, leads and deals in pipelines with custom stages. Fairoo doesn't replace your existing CRM, contacts and deals sync in both directions.

  • Companies & people as contacts
  • Pipelines with custom stages
  • Email & calendar sync
CRM
ERP

ERP

Show-specific products, packages and inventory in one place, with an automatic availability overview across all events. Time-slot-based services like speaker slots or forklifts run through a resource calendar. Your existing ERP is connected and extended, not replaced.

  • Products & packages per event
  • Inventory with automatic availability
  • Resource calendar for time slots

Connect Fairoo to your systems

Keep using your CRM, accounting and email as you do today: Fairoo connects to sevdesk, Lexware Office, HubSpot, Pipedrive and more – keeping contacts, deals and invoices in sync automatically.

Fairoo customers in the DACH region

Since launch in September '25

Not a single customer has churned since we started. They stay because the value is undeniable and the system becomes mission-critical to their events.

€22M
Deals closed
26
Events in planning
200k m²
Floor space recorded
20k
Emails sent automatically

FAQ

Frequently asked questions

Fairoo is modular trade show management software for organizers, the end-to-end operating system for the exhibitor business of trade shows. The platform covers every step between organizer and exhibitor, from the first inquiry to rebooking. Existing CRM, ERP and accounting systems stay in place and are kept in sync.

Pricing depends on event size and the modules you use. In a short intro call we'll put together a custom offer for you.

Yes. The exhibitor portal enables self-service for booth configuration, add-on services and document upload, without involving your event team.

Yes. Fairoo does not replace your CRM. Contacts and deals sync in both directions with external systems, and invoices flow into your accounting via integrations like sevDesk or Lexware Office.

The floor plan supports DXF. Imported plans are edited directly in the editor: draw booth spaces, deduct columns as cut-outs and set up a grid.

It depends a lot on the modules, your existing data structure and the import. The first modules can be live within a few days, while a full rollout with all integrations typically takes two to four weeks.

Yes. Fairoo is fully GDPR-compliant. All data is stored and processed exclusively on European servers.

Yes. Fairoo is built for professional trade shows: from a trade fair with 150 exhibitors to an event with well over 1,000 exhibitors, multiple halls and integrated service providers. Organizers with more than 2,500 exhibitors a year already rely on Fairoo.

No. Fairoo can be used without any technical background. Our team guides you through setup, from CAD import to your first booking form, and then offers extensive support and training packages.

Demo

Book a no-obligation intro call

In a short intro call you'll receive trial access and can walk through a process live using one of your own events, with no commitment.

Scheduling via Cal.com

We use the external service Cal.com (a US-based provider) for online scheduling. A connection to Cal.com's servers, transmitting your IP address among other data, is only established once you activate it. For details, see our privacy policy.

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