We're building the operating system for trade shows

Fairoo is a team based in Munich. We build a platform on which trade show organizers run their entire exhibitor business: from the first offer through floor planning and the exhibitor portal to rebooking at the live show. Our best ideas come from build-up days, from the booth floor and from conversations with organizers.

  • Hands on two laptops showing code, set up on a flight case
    Apps back in '23
  • Team member at a desk in the office on launch day, a floor plan on the monitor
    Fairoo Launch Day 10/25
  • Two team members at the Fairoo booth, one working on a laptop in front of the Fairoo roll-up banner
    FoF 11/25
  • Team member pitching to an audience, a world map with market figures on the screen
    Demo Day 12/25
  • Empty new office with carpet and a row of windows before moving in
    New office 07/26
  • Talk on stage at neo summit in front of a full room, seen from behind
    Neo Summit 10/26

Mission

If Germany wants to stay competitive as a business location, it has to stay strong as a trade fair nation.

Two thirds of the world's leading trade fairs take place in Germany, and exhibitors invest 11.8 billion euros here every year. Yet the exhibitor's customer journey still runs manually across separate systems, without a structure that AI agents could build on.

What we believe in

  • The future is in person

    AI is flooding inboxes, LinkedIn and cold outreach with generated messages. The more interchangeable digital sales channels become, the more a face-to-face meeting counts, and that happens at trade shows.

  • AI for routine, people for decisions

    AI should simplify admin work and take repetitive tasks off people's plates. We automate what has to be done quickly and without errors, and leave creative and consequential decisions to people.

  • As simple as an online campaign

    Exhibiting at a trade show should be as simple for exhibitors as running an online campaign: choose a space, book it, plan the booth and add services, all in one place.

  • Structure first, then AI

    AI agents are only as good as the data they work on. That's why we build the backbone first: one shared data foundation for offers, floor plans, exhibitors and invoices. Automation builds on top of it.

Fairoo customers in the DACH region

Since launch in September '25

Not a single customer has churned since we started. They stay because the value is undeniable and the system becomes mission-critical to their events.

€32M
Deals closed
55
Events in planning
210k m²
Floor space recorded
56k
Emails sent automatically

Demo

Book a no-obligation intro call

In a short intro call you'll receive trial access and can walk through a process live using one of your own events, with no commitment.

Scheduling via Cal.com

We use the external service Cal.com (a US-based provider) for online scheduling. A connection to Cal.com's servers, transmitting your IP address among other data, is only established once you activate it. For details, see our privacy policy.